Senior Business Development Manager

Senior Business Development Manager – Healthcare (NHS Focus)

Location: Bristol or London Hybrid (Once per week) + regular travel
Package: Up to £55k base + commission scheme on recurring revenue (20%)

Hunter-led NHS sales professional? Ready to own a territory and win net-new business from scratch?

Overview
An established and growing technology business is looking to hire a Senior Business Development Manager to drive new business growth across the UK NHS sector. This is a front-line, revenue-owning role focused on opening doors, building relationships, and creating new opportunities in a largely untapped, greenfield market.

You’ll take full ownership of your territory, building pipeline from zero and establishing strategic footholds within NHS organisations, representing a proven, already adopted product with strong credibility in the sector

The role is centred on early-stage engagement and revenue generation, with internal teams supporting later-stage activities such as bids, procurement processes and product demonstrations.

Key Responsibilities

• Identify, target and win new NHS customers across Trusts, ICSs and associated bodies
• Build and develop a strong pipeline of new business opportunities from a cold start
• Lead outbound activity including account mapping, stakeholder engagement and relationship building
• Establish credibility with senior stakeholders across digital, IT, transformation and commercial functions
• Create and progress early-stage opportunities through to qualified pipeline and commercial agreement
• Navigate and drive momentum within complex, multi-stakeholder NHS environments

 
Key Requirements

• Proven track record in business development within the UK NHS or healthcare sector
• Demonstrated success in winning new logo business in complex, regulated environments
• Strong experience in proactive, outbound sales and opportunity creation
• Must have experience selling SaaS or software solutions
• Comfortable operating in a greenfield territory with minimal existing pipeline
• Deep understanding of NHS structures, stakeholders and buying dynamics

Role Profile

• 100% focused on new business development and opportunity creation
• No responsibility for bids, tenders or product demonstrations
• Emphasis on relationship-led selling and strategic access into NHS organisations
• High level of autonomy with full ownership of territory and pipeline
• Opportunity to build and shape a high-value territory from the ground up

 
Personal Attributes

• Self-starter with a strong commercial drive
• Resilient and comfortable working in an autonomous environment
• Strong communicator with the ability to influence senior stakeholders
• Strategic mindset with a focus on long-term account value
• Motivated by ownership, impact and tangible results

 
Opportunity

• True greenfield NHS territory with genuine ownership
• Uncapped earning potential with a strong commercial model
• Opportunity to build long-term revenue impact in a critical sector
• Representing a proven, established product already in use within the market